Jun 11, 2022
In General Discussions
The production threshold for live broadcast content is much higher than that of asynchronous video content. Lowering the threshold of content production for creators is the top priority. It is the first step to find people who "eat crabs" in the existing community. Setting up a executive list reasonable broadcast scene for the target group is to give them a reason to live broadcast. Take middle-aged and elderly people as an example. "Going on TV" is particularly important. Collect or designate users to give "start broadcast" permission and help to promote and build momentum. The first mentality will screen out the anchors who meet the community's tonality and have high platform executive list control, and the first batch of cold start content will be produced. Content incentives: Live broadcasting comes with its own business model, which has both advantages and disadvantages. As for the target group (middle-aged and elderly), the inertial thinking is greedy for petty and cheap, but the content of cold start is mostly positive and positive. After all, considering the character design, it is necessary to "return politely", but it brings executive list a certain psychological pressure. In order to solve the pressure at this time, in addition to differentiating the large payment and consumption promotion of traditional shows, we should pay more executive list attention to communication, and give full play to the value of live broadcast, that is, timely interaction, so that content incentives can be generated with the value of "accompanying", and at the same time, we can go further through interaction. Friendships, to some extent cash can be compensated for with emotional companionship, even higher than monetary value. Long-tail content mining: Net red + local tyrants are common in show live broadcasts, and community-based live broadcasts deliberately executive list suppress such content to ensure the mining of long-tail content, and increase the content exposure dimension that conforms to the value of the platform, such as "interactive people, content tags" and executive list other dimensions , and do content activities such as "Teng Lijun Singer Club, Poetry Recitation", etc., and continue to explore long-tail content. 2. Community Content with people is a one-way link, while the community is a multi-directional link of content, forming a scattered network structure between content and people.