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Md Delwar Hossain
May 08, 2022
In General Discussions
In addition, the social dividend of the WeChat ecosystem was still there at that time, and family and friends were not very Special Database disgusted with the link of bargaining, and there was no 9 yuan and 9 free shipping tissues at home. In just 3 years, it went public and became a blockbuster. However, the quality of the products is too low, and Pinduoduo has also suffered a backlash. A series of negative words [fake goods, cottages, pirated copies] have been Special Database linked to Pinduoduo, and the market reputation has fallen to the bottom. Of course, Pinduoduo thought that he could still be rescued. In 2017, Pinduoduo began to title TV and variety shows. In addition to user growth, the more important purpose is to improve market reputation and tell users that Pinduoduo has Special Database money to invest in advertising, and there are no fakes. This is not enough. In the future, brands such as Apple, Huawei, and Dyson will continue to be introduced to open brand stores, so as to improve the image of the Pinduoduo platform and hope to occupy the minds of users with genuine products at low prices. In addition, overseas third-party merchants have also been introduced, and they Special Database have built their own buyer teams in New York, Paris, Tokyo, Hong Kong and other regions. Through the cooperation model with suppliers of origin, large-scale purchases are shipped back to China to sell, and purchases are reduced. The environment greatly reduces the price of goods. This year, 618 Pinduoduo began to subsidize these big names. In Special Database addition to improving the brand image, it also stimulated the gradually weakening purchasing power. After all, platform users used to buy a few pieces and dozens of products, so the unit price of customers has been qualitatively Special Database changed. Its Q2 financial report shows that, driven by subsidies, the number of physical orders for Pinduoduo 618 exceeded 1.1 billion, and sales increased by more than 300% year-on-year.
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Md Delwar Hossain

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