In Japan, due to the epidemic in March, schools at all levels have been closed one after another, and primary and secondary schools have been delayed. This has caused a lot of unsalable milk that should have been used for school meals. The surplus of raw milk has put dairy farmers in a business crisis. The Ministry of Agriculture, Forestry and Fisheries, the Governor of Hokkaido, etc. have loudly called on everyone to drink more milk to save Japan's dairy farming because of the epidemic. A month has passed, and schools at all levels are still closed. Let's take a look at the tactics of civil servants, enterprises, and the private sector to increase milk consumption.
Ministry of Agriculture, Forestry and telemarketing list Fisheries "Save Japan's Milk" YouTube video attracts a lot of attention Mr. Shimomura, a junior staff member of the Milk and Dairy Products Division of the Ministry of Agriculture, Forestry and Fisheries, put on a cow suit to explain the current predicament of excess milk, and called on everyone to drink more milk with "モウ～a cup (moo～a cup, the same pronunciation as "more～a cup"). The video was so cute that many thought it was made by a new YouTuber, and it went viral on Twitter to draw attention to the excess milk problem. Since dairy cows need to be milked every day, the raw milk that is not sold has to be destroyed and dumped.
Therefore, the current consumption of milk has dropped significantly due to the epidemic, which will be a huge loss for dairy farming. In addition, officials from the Ministry of Agriculture and Forestry also publicly stated at the press conference that the worst situation may force dairy farmers to consider reducing the number of dairy cows to reduce losses, which may result in the dilemma of not being able to restore production in the short term. Governor of Hokkaido launched "#Milk チャレンジ" Hokkaido Governor Naoda Suzuki, who has also repeatedly called on the public to drink more milk at press conferences, launched "#Milk チャレンジ" (milk challenge) on his personal Twitter, hoping that everyone can shoot a glass of milk (or any milk product) in one breath.